11.12.2012

Book review: Steve Jobs by Walter Isaacson


In Steve Jobs' biography, the reader learns how Apple came about and why it is so successful.  Much of its success is due to being lead by a guy who didn't take any nonsense, was brutally honest, and was extremely eccentric...to a fault but also to the result of some of the technological world's greatest successes.  I read most of Walt Disney's biography last year and I found many similarities between these two, shall we say, geniuses.  They both had a feel for what the public wanted before the public knew they wanted it.  They truly believed in their product with undying determination and they usually could talk anyone into doing something for their (or their company's) sake.  True, these individuals could be hard to work with and you had to figure out how to be on their good side, but once you were, it was an adventure to be on board.  I am amazed at people like this, with such determination that they can go about business with such confidence.  Jobs was truly driven by his work and he did it because he loved it, not because he wanted the lifestyle (although, he did have a private jet and was designing his own yacht).  This is a fantastic read and a great look into a man who, like my brother recently mentioned and I agree, will be remembered with the greats like Thomas Edison and Alexander Graham Bell, for changing the world with invention.

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